M-Pesa Marketing Executive
Dar es salaam, Tanzania, United Republic Of
At
Vodacom, we’re working hard to build a better future. A more connected,
inclusive and sustainable world. As a dynamic global community, it’s
our human spirit, together with technology, that empowers us to achieve
this.
We challenge and innovate in order to connect people,
businesses, and communities across the world. Delighting our customers
and earning their loyalty drive us, and we experiment, learn fast and
get it done, together.
With us, you can be truly be yourself and
belong, share inspiration, embrace new opportunities, thrive, and make a
real difference.
Role purpose:
Working with the
Marketing Manager to deliver M-commerce revenue and customer KPIs
through executing Marketing initiatives for M-Pesa consumers,
Businesses, and strategic partners. Work with all departments to ensure
products and service delivery for new and existing customers and
businesses in the M-Pesa portfolio by designing, managing and executing
the right mix of the go to Market roadmap.
Key accountabilities
- Communication
development. Brief & manage development of communications M-Pesa
campaigns, products, services, enhancements, events, partnerships and
collateral by working closely with creative agencies in alignment with
internal stakeholders. - Product & campaign launches. Manage
plans & execution of M-Pesa launch and press events to deliver
M-Commerce go to market for new products, campaigns or strategic
partnerships. - Media & PR. Execute, analyse and monitor media
plans for various M-Pesa campaigns for ATL media, Digital and OOH.
Monitor media placements and compliance reports and track Return on
investment in line with M-Pesa KPIs. - Events, sponsorships and
activations. Manage rollout of M-Pesa events, sponsorships and on-ground
activations by overseeing the end to end planning, execution and post
event evaluations. - Trade marketing & POS Management. POS
planning, Production & deployment for products and campaigns with go
to market teams to achieve maximum visibility for the M-Pesa brand
across all touchpoints.
Core competencies, knowledge and experience
- Excellent analytical and logical reasoning skills translated from consumer insights
- Excellent communication skills
- Strong stakeholder management skills
- Ability to anticipate customer, competitor and market dynamics
- Able to challenge the status quo
Must have technical/professional qualifications:
- 3-5-year relevant experience in Telecoms Marketing, Mobile Financial Services Marketing, brand or account management role.
- Bachelor degree in Business Administration, Marketing or its equivalent.
- Strong analytical skills and business acumen.
- Build and maintain relationship with key stakeholders in the value chain.
- Project management knowledge and experience would be advantageous.
Job Responsibility
- Demonstrates
a good understanding of Marketing Communications and Brand procedures
and concepts through extensive practical experience and advices on the
correct execution of Brand positioning, identity development and
campaign approval plans; - Supports the team to deliver activities
related to the implementation of a range of strategic Brand, Marketing
Communications and identity programmes across all channels, audiences
and segments, which may be in conjunction with other Brand teams; - Uses
communication skills to work effectively with internal audiences and
external agencies or partners to ensure understanding of the Brand
identity, interpretation and creative expression challenging
interpretation where required; - Delivers tasks according to annual Brand plan;
- Supports collaboration with creative and brand communications vendors to develop ongoing briefs
- May deliver tasks to support with sponsorship deals, (e.g. managing ongoing rights, contractual and activation elements);
- May
deliver ad-hoc campaigns (e.g. across consumer segments) and work with
campaign teams to ensure consistency between all Brand / tactical
advertising campaigns in terms of message and delivery; - Performs other job-related duties or tasks defined by the supervisor or resulting from assigned agendas.
Skills
- PR and Sponsorship
- Media Planning
- Biddable Media
- Brand Management
Commitment from Vodacom
Vodacom
is committed to attracting, developing and retaining the very best
people by offering a flexible, motivating and inclusive workplace in
which talent is truly recognized, developed and rewarded. We believe
that diversity plays an important role in the success of our business
and we are committed to creating an inclusive work environment which
respects, values, celebrates and makes the most of people’s individual
differences – we are not only multinational but multicultural too. At
Vodacom you will have access to our excellent flexible benefits
programme that you would expect from any global company.
