We are looking for a visionary, passionate and diligent YouTube
Manager, to take ownership of growing the reach and impact of our online
video content for kids in Africa and around the world. Working at Ubongo won’t
be easy, but it will challenge and excite you with lots of responsibilities,
plenty of fun, and give you the opportunity to impact the lives of millions of
kids every day
RESPONSIBILITIES:
- Refine
and implement scheduling and uploading processes to maximize growth of our
channels, their reach and their impact.
Main Activities:
- Developing
the processes that we have in place for scheduling the upload of content
- Setting
the annual/ monthly schedules for videos across all of our channels
- Communicating
with the Adaptation, Production and Post Production teams to know what
content is ready to share on YouTube
- Coordinating
uploads of new videos and promotional videos with the marketing team
- Creating
video metadata (titles, tags, thumbnails) and playlists.
- Working
with the adaptation team to get metadata translated into other languages
- Uploading
video metadata and publishing videos to YouTube!
- Developing solutions that integrate YouTube workflows with the workflows of our other products like the Toolkits Platform*
- Optimize existing YouTube channels and strategically develop and roll out new channels
Main Activities:
- Optimize
existing channels by keeping written information (e.g. channel
descriptions) and visuals (e.g. channel icons and banners) up-to-date and
adjusting for SEO and ‘stickiness’
- Strategizing
with Adaptation and Marketing teams about which channels to launch and
when, and implementing launch plans
- Setting
up new channels for new content (by show and by language)
- Regularly checking channel analytics and communicating highlights with the rest of the digital team
- Research and experiment to maximise reach (unique viewers) and engagement (watchtime).
Main Activities:
- Monitor
and analyze YouTube Studio analytics daily and identify trends over time
- Read
articles and watch videos about how YouTube’s algorithm works and what
kind of content, metadata and scheduling works best on the platform
- Run
experiments based on theories developed by yourself and your team, and
share results/ learnings/ strategic updates with broader Ubongo team
- Integrate
lessons learned into daily practise and update the YouTube playbook
- Update
the rest of the digital team on trends and findings
To apply: https://ubongo.bamboohr.com/jobs/view.php?id=25
