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Monday, January 28, 2019

Marketing Officer


REPORT TO: Chief Marketing Officer
Location: Siginda

WASSHA INC is an international company from Japan dealing with solar energy business with affordable price to Tanzanians. The main office is in Dar es Salaam and operates in thirteen other regions of Tanzania and continuing to expand in rest regions. The company is looking for Marketing Officer who will expose his/her experience, knowledge and skills to contribute in company success and development. The company is an equal employer.
Summary: Marketing officer promote company’s products/services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets
for new products or services. Marketing Officer contribute to and develop integrated marketing campaigns.

Tasks can involve:
• Identify and analyse an organisation’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment and set goals for market share and growth
• Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting WASSHA products and services to those markets
• Recruit, evaluate and support potential agents who can be WASSHA agents before installation.
• Install whole WASSHA equipment into potential Agents and train operators who are in charge at shops.
• Support WASSHA agents in order to solve their challenges and increase the sales after installation.
• Work on developing new WASSHA products and advice an approach to pricing and set prices for products and services
• Develop plans for advertising, sales promotion, public relations, personal selling and sales management of WASSHA
• Undertake WASSHA marketing audits to monitor sales performance; while maintaining and updating customer databases
• Liaising and networking with a range of stakeholders including customers, and colleagues,
• Communicating with target audiences and managing customer relationships;
• Writing and proofreading copies of WASSHA adverts, fliers and marketing materials
• Liaising with designers and printers to get a recommendable and acceptable WASSHA work design;
• Attending events such as conferences, seminars, receptions and exhibitions which are beneficial to the company;
• Conducting market research, for example using customer questionnaires and focus groups;
• Contributing to, and developing, marketing plans and strategies;
• Evaluating marketing campaigns;
• Monitoring competitor activity;
• Supporting the marketing director and other colleagues.
• Any other assignments as may be given by your superior.

Education and Experience
• BSc/BA in marketing, business administration or relevant field
• Proven experience as marketing officer or similar role of not less than 2 years
• Solid knowledge of marketing techniques and principles
• Good understanding of market research techniques, statistical and data analysis methods
• Excellent knowledge of MS Office and marketing software
• Thorough understanding of social media and web analytics
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• A team player with a customer-oriented approach

Key Competencies
• Interpersonal skills
• Communication skills – verbal and written
• Listening skills
• Problem analysis and problem-solving
• Attention to detail and accuracy
• Data collection and ordering
• Customer service orientation
• Adaptability
• Initiative
• Stress tolerance
• Flexibility

Application deadline is on 8th February, 2019. Telephone calls will not be entertained