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Tuesday, June 26, 2018

Nafasi ya Kazi Trade Marketing Coordinator - CBURE10- CBURE10 - Vodafone, Mwisho wa Kutuma Maombi ni Tarehe 30 June 2018

Trade Marketing Coordinator - CBURE10

Role purpose:
To coordinate Trade marketing activities which includes Visibility and On ground Activations – Executing athorough Trade Marketing Plan including all relevant Below The Line advertising for Vodacom Tanzania. To work closely with brand/ segment/ project team to develop planograms/layouts for merchandising and communicating the products. To promote the products in store and mass market by right placement in category, out of category or extra displays

Key accountabilities and decision ownership
• Management of the distribution of BTL material (Posters, brochures, flyers, danglers, etc.) in addition to come up with more targeted and different activities for promotion purposes, like, product demos, roadshows, etc.
• Work with Brand / Segment team to execute a yearly plan for Trade marketing activities, including non-conventional ways to communicate and promote our activities and messages (including, outlet specific roadshows, events, direct marketing, etc.)
• Flawlessly execute activities and events to gain maximum cut-through
• Collect and disseminate Best Practice for profitable Trade Marketing activities
• Work closely with brand / segment /sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
• Work closely with comms team to ensure BTL strategies are aligned with brand objectives and campaign targets
• Bring in new innovative promotion and on ground activations mechanics.
• To co-ordinate the creation, targeting, implementation and evaluation of the Vodacom Tanzania brand experience and visibility programs while analyzing competitor activity strengths and weaknesses and propose corrective action.
• To coordinate and Oversee visibility and on ground Activations (Brand Experience)
• Create and manage the right placement of POS Materials (Picture of Success)
• Manage return on investment in all visibility and on ground engagements marketing initiatives.

Core competencies, knowledge and experience
• Experience in Trade Marketing , Channel Marketing
• Experience in Telecommunications sector
• Strong knowledge of Target Area retailers
• Strong people management skills.
• Experience analysing and identifying trends to plan against results

Must have technical/professional qualifications:

• Relevant marketing or communication qualifications (degree level)
• Strong Project management experience with a clear focus on results
• Creative thinking
• Personable, presentable and articulate
• Up-to-date with latest trends and marketing best practices.

Job Type : Full-time
Employment Type : Permanent
Closing Date : 30-Jun-18, 11:59:00 PM