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Monday, June 18, 2018

Nafasi ya Kazi Senior Specialist Brand - Zantel, Tuma Maombi Yako Mapema

Senior Specialist Brand (Zantel)
Job Country: Tanzania

Job Description:

To Conceptualize, Plan, Develop and Execute all internal and external communication campaigns across all media i.e. Outdoor, Electronic, Print & Digital.


• Execute the overall Brand strategy which is effective in delivering the Brand Saliency/TOMA/Share objectives, as well as building brand equity measured via Brand Track study.
• Pushing for new creative ideas for the brand. Leading the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights.
• Monitoring execution of all projects and ensuring prompt delivery in relation to overall marketing schedule. Participation in local/regional copy development.
• Working closely with media agencies (OOH/Electronic/Print/Digital) and develop & Execute effective media plans. Measure the effectiveness by TOMA scores /Brand track study.
• Working with Internal agencies (Procurement etc) and external agencies (Creative/Outdoors/media buying) to deliver the marketing campaigns in time.
• Planning, Monitoring / tracking Marcom budget spends and measuring effectiveness of communications activities, as measured by brand awareness, preference, customer acquisition and retention.
• Running effective marketing campaigns which deliver Zantel key messages, USPs and brand collateral to the target channels.
• Positioning Zantel as an authority within our specific product areas organization/best practice.


Education background.

• A BA-Marketing, Mass Communication or related discipline
• Professional Qualifications in advertising, Marketing & Communication will be an added advantage.

Skills& Knowledge
• Strong Creative Judgment and Critical Thinking Ability
• Influential & Interpersonal Skills and Social Perspectives
• Entrepreneurial ability
• Strong communication - oral and writing skills
• Strong Numeric ability
• Strong stakeholder Management skills
• Project Management Skills & Time Management
• Inductive Reasoning & Fluency of Ideas
• Highly Result Oriented believes in teamwork
• Customer centric approach

This position is open to people: